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Unpacking the Fear: How Setting Big Goals Can Propel You Toward Your Full Potential

Writer: Ashley BoazAshley Boaz

Updated: Jan 4



Setting and achieving big goals can often feel like an insurmountable challenge. Despite our dreams and aspirations, many of us hold ourselves back from realizing our full potential. But why is this so common? In business psychology, several cognitive, emotional, and social factors contribute to this phenomenon. Let’s delve into these barriers and explore strategies to overcome them.



1. Fear of Failure


One of the most significant reasons people shy away from big goals is the fear of failure. This fear can manifest in various ways:

  • Perfectionism: The belief that anything less than perfect is unacceptable can be paralyzing.

  • Previous Experiences: Past failures can create a lasting impact, making us reluctant to try again.

  • Social Stigma: The fear of being judged or ridiculed by others can make failure seem even more daunting.


2. Comfort Zone


Our comfort zone is a place of safety and security. Stepping outside of it to pursue big goals can be intimidating. The familiarity of the current state, even if it’s not ideal, often feels more appealing than the uncertainty of change.


3. Impostor Syndrome


Impostor syndrome is a common psychological pattern where individuals doubt their abilities and feel like frauds. This can lead to:

  • Self-Doubt: Believing we are not capable or deserving of achieving big goals.

  • Undermining Success: Attributing successes to luck rather than skill or effort, thereby not recognizing our own potential.


4. Lack of Clear Vision and Planning


Without a clear, actionable plan, big goals can seem overwhelming and unattainable. This can result from:

  • Vagueness: Goals that are too broad or not well-defined can lead to uncertainty about how to proceed.

  • Overwhelmed: The sheer size of a big goal can make it seem impossible to achieve, leading to paralysis and inaction.


5. Cognitive Biases


Several cognitive biases can interfere with setting and achieving big goals:

  • Status Quo Bias: A preference for the current state of affairs, making change seem less attractive.

  • Loss Aversion: The tendency to prefer avoiding losses over acquiring equivalent gains, making potential losses associated with big goals seem more significant than the potential gains.

  • Present Bias: The tendency to prioritize immediate rewards over long-term goals, undermining the pursuit of larger, more distant objectives.


6. Fear of Success


Surprisingly, the fear of success can also hold us back. This fear might be related to:

  • Increased Expectations: Success often leads to higher expectations and responsibilities, which can be intimidating.

  • Isolation: Achieving big goals can sometimes result in a sense of isolation from peers who have not achieved similar successes.

  • Change in Identity: Significant success can alter how we see ourselves and how others see us, which can be unsettling.


7. Social and Cultural Influences


Societal norms and cultural expectations play a role in shaping our aspirations and actions:

  • Cultural Norms: Some cultures discourage standing out or pursuing ambitious goals, emphasizing modesty and collective harmony.

  • Social Comparison: Constantly comparing ourselves to others can lead to feelings of inadequacy, making big goals seem out of reach.


Strategies to Overcome These Barriers


While these barriers are significant, they are not insurmountable. Here are some strategies to help you push beyond your limits and achieve your big goals:

  • Incremental Steps: Break down big goals into smaller, manageable tasks to reduce overwhelm.

  • Positive Mindset: Cultivate a growth mindset, focusing on learning and improvement rather than perfection.

  • Support Systems: Surround yourself with supportive individuals who encourage and believe in your potential.

  • Self-Compassion: Practice self-compassion to mitigate harsh self-criticism associated with failure and setbacks.

  • Visualization: Regularly visualize your success and the steps needed to achieve it, reinforcing your commitment and confidence.


Understanding and addressing these psychological barriers can help us push beyond our limits, set ambitious goals, and ultimately realize our full potential. Remember, the journey to achieving big goals is often fraught with challenges, but with the right mindset and strategies, it is entirely within reach. Embrace the journey, learn from the setbacks, and celebrate the progress along the way. Your potential is waiting to be unlocked.



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