Who Ever Said You Were Supposed to Be Comfortable? Get Over It and Get Growing With Focused Business Coaching
- Ashley Boaz
- Jun 5
- 5 min read
Discomfort isn’t a flaw in the process of growth—it is the process. Somewhere along the way, we started believing that the presence of discomfort meant something was wrong.
That we weren’t cut out for leadership. That we were failing. That it was time to quit. But the truth? If you’re comfortable, you’re probably not growing.
And if you’re a business owner, entrepreneur, or leader in any capacity, you’re not in the business of comfort. You’re in the business of transformation. And transformation never happens in a comfort zone.
This is where business coaching becomes your secret weapon. It doesn’t remove the discomfort—it helps you leverage it. It equips you with the mindset and tools to turn friction into fuel.
Let’s dive into five uncomfortable truths about growth that can unlock your next level of success.
1. Discomfort Is Data. Pay Attention.
We often experience discomfort and rush to eliminate it. But what if it’s trying to teach us something?
Discomfort is often the dashboard light blinking in your business and leadership journey. It’s not the engine breaking—it’s a signal.
Feeling overwhelmed by delegation? You’re hitting your leadership ceiling.
Resisting a new role or responsibility? Your identity is evolving faster than your confidence.
Avoiding a tough conversation with your team? You’re being challenged to level up in courage and clarity.
The first step to transforming discomfort into growth is to get curious. Business coaching helps decode what discomfort is really saying: where you’re stretching, what needs healing, what fears need dismantling, and where your next breakthrough lives.
Practical Exercise:
Write down the top three things in your business that make you uncomfortable right now. Next to each, write what that discomfort might be trying to tell you. (Then ask your business coach to challenge your answers.)
2. Growth Feels Like Loss—Because It Is
Let’s tell the truth: growth involves grieving.
Grieving old systems that no longer serve you.
Grieving relationships that don't support the next version of you.
Grieving the version of yourself that got you here but can’t get you there.
A business owner stepping into CEO mindset often feels isolated, overwhelmed, and guilty. It’s not because you’re doing it wrong. It’s because every new level requires the death of what came before.
Business coaching offers a safe, strategic space to process these growing pains—so you can evolve without self-sabotage.
Action Prompt:
List what you’re afraid to let go of in your business. Ask yourself honestly: “Is this a comfort or a crutch?”
3. Your Next Breakthrough Lives on the Other Side of an Honest Mirror
Want to know a hidden growth killer? Surrounding yourself with people who won’t challenge you.
Your best friend might validate your stress. Your partner might support your vision. Your team might admire your hustle.
But none of them are paid to call out your blind spots and hold you accountable to your best self. That’s the job of a business coach.
Discomfort often comes from confronting truths about how you lead, decide, communicate, or react. But avoiding that mirror only delays your success.
Why It Matters:
You can’t scale your business without first scaling yourself. And that requires reflection, correction, and direction—all uncomfortable but completely necessary.
4. Discomfort Creates Capacity
Here’s the beautiful paradox of discomfort: it feels like too much, but it builds your ability to handle more.
Every hard conversation sharpens your communication.
Every uncertain decision builds your risk tolerance.
Every failed launch teaches resilience, clarity, and agility.
Think of discomfort like weightlifting: the heavier the reps, the stronger you get—if you don’t quit midway through the set.
A business coach trains your mental and strategic muscles to stay the course through discomfort. You don’t just go through it—you grow through it.
Tip for Business Owners:
Stop avoiding the "scary" parts of your business—financial planning, firing underperformers, investing in growth, raising your prices. Do one thing this week that scares you. Then reflect on what you learned.
5. Comfort Is a Liar. Discomfort Builds Legacy.
Let’s stop glorifying “ease” as the ultimate goal. Growth never promised to be easy—it promised to be worth it.
Comfort tells you:
“You’ve done enough.”
“Don’t ruffle feathers.”
“Play it safe.”
“Maybe next year.”
But discomfort whispers something far more powerful:
“What if this works?”
“What if you're ready?”
“What if you’ve outgrown this room?”
“What if your next level requires you to walk through this fire?”
And the kicker? When you build a business from that mindset, you don't just make money—you make impact. Legacy. Freedom. Alignment.
That’s the kind of transformation business coaching was made for.
What Business Coaching Has to Do with All of This
Think of your business coach like a personal trainer for your leadership mindset. They don’t do the push-ups for you—but they make damn sure you don’t quit when it burns.
Here's what a business coach helps you do:
Normalize discomfort as a sign of progress, not a reason to stop.
Strategize your chaos so you can move with clarity in uncertain seasons.
Hold space for tough growth conversations—without judgment or fluff.
Spot self-sabotage patterns you’ve been blind to for years.
Push you past your default settings—where most people quit.
And when you're in that tension of discomfort, on the edge of expansion? They remind you why you started.
Your New Growth Mantra: Start Messy. Start Scared. Just Start.
Waiting until you're comfortable to make the next move in your business is like waiting until you're fit to go to the gym. It’s backward.
Discomfort is the starting line, not the enemy.
You don’t need all the answers.
You don’t need a perfect plan.
You don’t need certainty.
You don’t need permission.
You need a decision. You need direction. You need someone in your corner who gets it.
You need business coaching that isn’t just fluff and feel-good quotes—but grounded, strategic, and built for real business builders like you.
Final Words: Get Over It and Get Growing.
The comfort zone might feel good—but it’s not where growth happens. It’s not where breakthroughs live. It’s not where your legacy is built.
If you want a business that scales…If you want a team that thrives…If you want a life you actually love waking up to…
Then stop waiting for it to feel easier. Lean into the discomfort. Use it. Let it shape you. Let it challenge you. Let it call out the next-level leader inside of you.
And if you’re ready for someone to help you navigate it all?
At Mint Conceptions, we offer personalized business coaching for leaders who are done playing small and ready to grow like a weed—fast, strong, and unstoppable.
Mini Self-Coaching Prompt:
Before you click away, answer this:
What uncomfortable thing have you been avoiding……that might be the very thing your next level requires?
Write it down. Then take one small step toward it today. Discomfort is calling—will you answer?
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