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The Power of One Step Forward Each Day: Embracing the 1% Rule

Writer: Ashley BoazAshley Boaz

Updated: Jan 4



In our quest for success, we often find ourselves chasing big, dramatic changes. But what if the key to achieving your wildest dreams is not found in huge leaps but in the smallest, most consistent steps forward? This idea is at the heart of The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams by Tommy Baker. In this book, Baker emphasizes the power of small, daily improvements and how they can create massive results over time.


What is the 1% Rule?


At its core, the 1% rule suggests focusing on improving by just 1% each day, allowing those incremental gains to compound over time. As Baker explains, “Success is built one day at a time. What can you do today to move the needle forward?” The idea is to let go of the pressure to achieve greatness overnight and, instead, embrace the process of gradual growth. By doing just a little bit better every day, the cumulative effect becomes transformative.


Why 1% Matters


At first glance, the idea of improving by just 1% may seem insignificant, but Baker highlights that “small actions done consistently over time are what lead to monumental results.” This small percentage allows you to focus on manageable changes, making it more sustainable than trying to overhaul your life or business in one go. When you commit to getting 1% better each day, you avoid burnout and overwhelm while still moving forward with intention.


Imagine you want to grow your business. Rather than trying to implement an entire marketing overhaul in one day, start with small tweaks—adjust a sales funnel, enhance your customer service process, or develop one new marketing strategy each day. Each small action compounds into something far bigger than the initial effort, leading to exponential growth over time.


The Compounding Effect of 1%


Tommy Baker calls attention to the idea of “compounding results,” where even the smallest improvement gains momentum. He explains, “When you stack days, the progress begins to accumulate—and you’re playing a different game.” One small improvement may seem insignificant, but when it builds on yesterday’s progress, the effects multiply.


Imagine this in the context of personal development. If you aim to read just one more page of a book or spend five more minutes on your passion project every day, by the end of the year, you’ll have made leaps and bounds without ever feeling overwhelmed.


Applying the 1% Rule in Your Life and Business


In The 1% Rule, Baker emphasizes the importance of applying this mindset to every area of your life. He asks readers, “What’s one thing you can do today to improve?” Here are some ways to start:


  • In Your Personal Life: If your goal is to improve your health, instead of overhauling your diet overnight, focus on making one small change at a time, like drinking more water or adding an extra serving of vegetables.

  • In Your Business: If you’re a leader, instead of trying to transform your entire organization at once, focus on enhancing one process each day—whether it’s how you communicate with your team or how you handle customer feedback.

  • In Your Relationships: Rather than attempting to repair or strengthen relationships all at once, commit to doing one small act of kindness or improving your listening skills each day.


These small steps may not seem like much in the moment, but over time, the results will speak for themselves.


Patience is Key


Baker also stresses the importance of patience: “It’s about falling in love with the process and understanding that the journey is long, but the rewards are exponential.” The 1% rule requires trust in the process. You may not see immediate results, but each small step forward builds a stronger foundation for long-term success.


Conclusion: Celebrate the Process


As Tommy Baker teaches, the 1% rule is a mindset shift, one that asks you to “fall in love with the process.” Rather than focusing on the end goal, you focus on what you can do today to improve. The power of one step forward each day is in its simplicity and consistency. By focusing on just 1% growth every day, you’re setting yourself up for massive success over time.


So, take a moment today to ask yourself: What can I do right now to get 1% better? The answer may be small, but the impact, over time, will be anything but.


By embracing this mindset, you’ll find yourself not only achieving your wildest dreams but also enjoying the journey that gets you there. The 1% rule teaches us that every step forward, no matter how small, is progress—and that progress is the key to long-term success.


Inspired by the teachings of Tommy Baker in The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams.



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