The Business Consultant's Take: The 3 Biggest Converters of Marketing -Presence, Performance, and Priorities
- Ashley Boaz
- Jan 9
- 3 min read
Updated: 3 hours ago
Marketing isn’t broken — it’s just often disconnected.
Many business owners invest heavily in ads, branding, websites, and social media… yet still struggle to convert the right clients or turn one-time buyers into loyal, repeat customers. As a business consultant, I see this pattern constantly: plenty of activity, but very little alignment.
The truth is, successful marketing doesn’t come from doing more. It comes from mastering three core converters that influence every buying decision:
Presence. Performance. Priorities.
When these three are aligned, marketing stops feeling forced and starts working for you.
Converter #1: Presence — Where and How You Show Up Matters
Presence isn’t just about being visible — it’s about being visible in the right places, with the right message, at the right time.
Many brands are “everywhere,” yet nowhere that truly matters to their ideal client.
What Presence Really Means
From a business consultant’s perspective, presence is about intentional positioning. Ask yourself:
Are you showing up where your ideal client is already looking for solutions?
Does your messaging clearly speak to their problems, not just your services?
Are you consistent enough to be recognizable and trusted?
Being present means creating a familiar, reliable touchpoint — not just popping up randomly with offers.
How to Strengthen Your Presence
Focus on one or two primary platforms instead of spreading yourself thin
Use client-centered language that reflects their pain points and desired outcomes
Show up consistently with value, not constant selling
When your presence feels aligned and intentional, prospects stop scrolling and start paying attention.
Converter #2: Performance — Your Experience Is Your Marketing
Marketing doesn’t end when someone says “yes.” In fact, that’s where real conversion begins.
Performance is the experience you deliver once someone engages with your business — and it’s often the most overlooked marketing tool of all.
Why Performance Drives Repeat Customers
Your website, onboarding process, customer service, follow-up, and delivery all speak louder than your ads ever could.
As a business consultant, I remind clients that:
A smooth, professional experience builds trust
Clear expectations reduce friction and buyer’s remorse
Consistency creates confidence and referrals
If your performance doesn’t match your promise, no amount of marketing will save you.
How to Improve Performance
Audit your client journey from first contact to follow-up
Eliminate bottlenecks, confusion, and unnecessary steps
Train your team to deliver a consistent, elevated experience
Great performance turns satisfied clients into brand advocates — and that’s where sustainable growth happens.
Converter #3: Priorities — What You Emphasize Is What Clients Remember
Your priorities communicate your values — whether you realize it or not.
When everything is urgent, nothing stands out. When your messaging lacks clarity, clients struggle to understand why they should choose you.
Why Priorities Impact Conversion
Ideal clients are drawn to businesses that are clear, focused, and aligned with what matters most to them.
A seasoned business consultant knows that clarity converts:
Clear offers outperform complicated ones
Focused messaging builds confidence
Strong priorities attract better-fit clients
When your marketing reflects intentional priorities, it becomes easier for clients to say yes — and stay.
How to Align Your Priorities
Identify what truly differentiates your business
Simplify your offers so clients understand the value immediately
Say no to distractions that dilute your message
When your priorities are clear, your marketing becomes more effective and more efficient.
How the 3 Converters Work Together
Presence gets attention.
Performance builds trust.
Priorities create loyalty.
When these three converters are aligned, you stop chasing clients — and start attracting the ones who stay, refer, and grow with you.
This is the difference between marketing that feels exhausting and marketing that compounds over time.
Final Thoughts from a Business Consultant
If your marketing isn’t converting, the solution usually isn’t another tactic — it’s alignment.
As a business consultant, my role isn’t just to help businesses grow louder, but smarter. When you focus on presence, performance, and priorities, your marketing becomes less about selling and more about connection.
And connection is what turns ideal clients into repeat customers.
Ready to take control of your business and unlock your full potential? Mint Conceptions business coaches will help you design systems that fuels growth, profitability, and long-term success. Contact Mint Conceptions team of HR consultants, business coaches, and business consultants to help tailor solutions to fit your unique business needs.
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